I have certain age ranges. I made it up based on the Macy's Thanksgiving Parade. [I was there!]

For kids under 4:

Balloons go up to the North Pole. There, Santa's elves will decide if the person who let go of it should be on the Nice 또는 Naughty List. If Santa's elves thinks you've been nice, 당신 will be on the Nice list forever. If Santa's elves been naughty, 당신 will be on the naughty list until 당신 send a good balloon up. Send a red balloon.

For Kids 5-8:

Balloons go up to God[Or whoever 당신 believe in], the place where he decides if 당신 should stay with him 또는 go down below.

For kids over 9:

Up the sky, eventually, it'll explode.

:D