Tim Kring is a genius. Masi Oka is a rockstar. Ali Larter and Hayden Panittiere are smoking hot. NBC's new show 히어로즈 is the talk of the town and for good reason. But there's one very big and painful problem with the show that could only get worse with its popularity...selling out to big corporate ad dollars.

Never before have I seen such blatant product placement in a 텔레비전 show until the 일 I saw the pilot episode. Every time I see that Nissan Versa 또는 the mention of it on the show makes me cringe. The 사과, 애플 iPod video was a little less blatant, but irritating nonetheless. Product placement...