The campaign underscores the importance of preventing criminal check washing and other types of document alteration. Using a uni-ball pen with specially formulated Uni Super Ink™ helps prevent check fraud. The specially formulated ink becomes trapped in paper’s fibers and won’t wash out.
“The American Bankers Association estimates check washing fraud costs Americans 더 많이 than $70 million each year,” said Steve Gradman, senior brand manager of uni-ball pens. “We knew that Merkerson’s 프로필 could help elevate our message and drive 집 the importance of protecting yourself, beginning with something as simple as a uni-ball pen with Uni Super Ink as a first line of defense.”
Merkerson is an American Golden Globe, Screen Actors Guild and Emmy Award-winning actress for her performance in the TV movie, Lackawanna Blues. She is also an Obie Award-winner, has received two Tony Award nominations and won an NAACP Image Award for Outstanding Supporting Actress in a Drama Series (Law & Order).
Merkerson was most recently nominated for a 2009 NAACP Image Award, again for her role in Law & Order. Merkerson’s participation in uni-ball’s identity theft ads continues a growing trend among Law & Order cast members of promoting safety issues. The program has received numerous citations from community-based organizations for the social issues it tackles and the cast members are frequently recognized for the work they do off-screen to promote personal health and safety and other volunteer efforts and initiatives.
The ads were created and produced 의해 NBC Skycastle specifically for uni-ball. NBC Skycastle is a division within NBC Local Media that focuses on developing and producing local marketing and promotional solutions for its advertising partners. The new spots are slated to run through May 2009 on first-run NBC prime time shows including the Today Show, U.S. Open, NFL Playoffs, The Office, 30 Rock, Friday Night Lights, the Golden Globes, 히어로즈 and Chuck.
To see a list of uni-ball pens that contain specially formulated ink designed to help prevent check fraud 또는 to view the ads, visit www.uniball-na.com.
