Hey, Pokemon fans. Today, I'm gonna talk about why McDonald's promoting Pokemon toys to boys is what Pokemon's marketing outside of 일본 when wrong.

Ugh. Why, McDonald’s? Why do 당신 have to promote Pokemon toys to boys? Pokemon is not for boys. If 당신 target Pokemon to boys, it’ll fail. That’s why The Pokemon Company International is not happy at 당신 for releasing Pokemon toys to Happy Meal for boys. Pokemon needs to be promoted on its own. Not paring with a girl’s toys. Releasing 더 많이 girls toys to Happy Meals with Pokemon made Pokemon’s audiences 로스트 a huge chunk of girls. Pokemon does not needs to be on the boys side. Pokemon can be promoted on its own and 당신 know that, McDonald’s.

초 stop putting Ken Sugimori art and Pokemon Trading Card Game on your Pokemon toys, McDonald’s. Put the artwork from the 인기 long running animated series from the 90s to your Pokemon toys, McDonald’s. If 당신 promote Pokemon only to your Happy Meals and not pairing with girls 다음 time, 당신 win. I hate today’s America’s fast 음식 Pokemon promotions. Why? Ken Sugimori art and Pokemon Trading Card Game. I hate Ken Sugimori art and Pokemon Trading Card Game version of America’s fast 음식 Pokemon promotions. Why they have to get rid of 아니메 art and change it’s artwork to Ken Sugimori art and add in Pokemon Trading Card Game. I’m sick of Ken Sugimori art and Pokemon Trading Card Game version of America’s fast 음식 Pokemon promotions. Bring back 아니메 art, America’s fast 음식 Pokemon promotions. It’s getting annoying.

But the biggest thing that is preventing Pokemon from having an identity outside of their toys in your Happy Meal marketing is the suits' paranoia over young boys. 당신 know how much I hate their fear of what young boys want to Pokemon toys in their Happy Meals.

McDonald’s brass... Boys aren't your target demographic for Pokemon! Boys aren't your target demographic who are kids!

Who is your target demographic that are kids for Pokemon?

EVERYONE.

Pokemon is not for boys, it’s for everybody. Play Pokemon to every singles children... That includes girls. You'll get a big success on your hands, it's not freakin' rocket science! 의해 trying too hard to appeal to boys, 당신 alienate the girls who will make your Pokemon toys 더 많이 successful than they are. 당신 also come off as sexist, and 당신 also make young girls feel left out. What is this? A boys-only treehouse? This is McDonald’s, something everyone deserves to experience.

Also, if 당신 treat Pokemon toys at McDonald’s as a treehouse for boys that doesn't allow girls... Then you're limiting your number of kids. Girls don't want to go into a boys treehouse, because that's boys' stuff. Is Pokemon boys' stuff? No. Need I remind the 슈츠 about Pokemon toys released at McDonald’s??? Good thing Pokemon X and Y done correctly because Pokemon X and Y is for everybody (not for kids, the whole audiences), they probably would've done decent business at best. 당신 mean to tell me that boys are Pokemon's target audience for McDonald’s Happy Meal? No. 당신 need girls in the audience, too. Otherwise, girls won’t be able to see Pokemon at McDonald’s and it’s all your fault.

Pokemon is not a video game franchise. Pokemon is a regular Japanese 90s franchise. Well, Pokemon did start with the games. But later, the cards and the 아니메 has soon followed along with moves and merchandises. There 당신 go Pokemon had a crossover appeal. 일본 got it right. Why America doesn't do the same thing? America needs to stop treating Pokemon like a video game franchise and cards. Pokemon needs 아니메 and merchandises like Tomy Pokemon figures too. Otherwise it'll fail. America needs to treat Pokemon like well, Pokemon. This is not Japan, this is the US I'm talking about and thus that's what McDonald's has to work on. Promote Pokemon toys as Pokemon toys, McDonald's. Is that simple?

This obsession with pleasing one minor chunk of their audience all stems from Pokemon. McDonald's’ newly-hired staff came on board when Pokemon was released to Happy Meal, and those "geniuses" failed to realize that Pokemon toys was for boys and not for both girls and boys. But in corporation fashion, the 슈츠 and marketing are never wrong... It's obviously Pokemon's fault for McDonald’s Happy Meal marketing released Pokemon directly to boys and not appealing girls too.

This will be a lesson to you, McDonald's never promote Pokemon to boys and pair with girls toys, ever again. 옮기기 Pokemon away from gender marketing and promoting Pokemon toys as, well, Pokemon toys. Pokemon needs to be promoted on its own. Plain and simple.