(Note: I first published this on LinkedIn. I thought fellow 팬 might enjoy it). Did 당신 ever see a movie that 당신 felt was speaking to 당신 - one in which the character experienced something that 당신 could relate to in your gut? 또는 maybe 당신 heard the lyrics to a song that captured your personal heartbreak? 또는 maybe 당신 saw a commercial for something 당신 just had to have – as if someone had developed the solution to your very personal problem?
I have worked with companies on various aspects of innovation and growth for (gulp) decades. We often ask clients to describe a brand 또는 a company...
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