당신 can't just force someone to like something, that's why most elementary kids hate 읽기 because it's forced down their throats. 당신 can give 조언 and recommendations, but 당신 can't make anyone do anything. d:
당신 can't make anyone 사랑 anything, but 당신 can encourage people to read 의해 recommending 책 that interest them. If they liked a film 또는 TV show, 당신 could recommend the book it was based on, 또는 if they are interested in a topic 또는 era, 당신 could show them 책 about that time.
If 당신 try to force them, they will not do it, but the odd recommendation from time to time might spark their interest. After all, 당신 can discuss 책 당신 like here instead :) .