Hello, All! :)
My name is Jeremy, and I am writing to ask for your advice. I am doing my MBA and one of my classes requires me to create a new product from scratch (and conduct research/interview with hundreds of women). So, currently I am developing a product that reduces the pain women experience while wearing high heels. It also increases staiblity/wearability, and protects heels from scuffs/nicks that damage them.
So, I am interested in knowing your feedback to the following couple of questions, which are all pretty straightforward (and although they may seem vague, I am just trying not to lead you to answers, so just write whatever comes to mind). All I need is your honesty, which will help me finish off my prototype and build a much better product overall!
Q1: Do you wear high heels?
Q2: What are you doing when you wear heels (i.e. what activities/tasks are you performing - work, clubbing, formal events/weddings, commuting, etc.)?
Q3: What do you like about wearing high heels (please be as specific as possible)?
Q4: What do you dislike about wearing heels (please be as specific as possible)?
Q5: How do you mitigate/minimize whatever it is you may dislike about high heels?
If any of you would be so kind as to help me, it would be so very much appreciated. That's all - thanks so much, I really, really appreciate it!!