He is cool, mysterious, funny (even though he doesn't mean to be) and just plain AWESOME!!! I 사랑 the way he stands in the background for a while in battle and then does something EPIC out of the blue. XD He's very clever in battle, too. He also has a tendency to 'protect from the shadows', as Itachi and Shisui put it. Basically, what's not to love? X3