The leader is the one who HANDLE the group 또는 maybe the oldest among them. She is the one who got 더 많이 lines than other and sings best. And the face is the visual 또는 image of the group, she brings the name of the group, and said to be the prettiest among them, she's the one who centralize the group.
The leader is the one who takes care of all the member. (Taeyeon/oldest) The face is the one who is in the middle and its the one 당신 see 1st . (Yoona/prettiest)