From an interview in Shonen Jump
magazine:
The 제목 wasn't Bleach when Tite
Kubo decided to draw a story about
Shinigami. This was before he drew
the one-shot 망가 that appeared in
Akamaru Jump. The weapon wasn't a
sword, but a scythe. Only Rukia had a
scythe and the other characters used
guns. At that point, the 제목 was
Snipe (as in "Sniper"). Right before
he started drawing, he began to
think that a sword would be better
and realized he couldn't use Snipe as
a 제목 anymore. He began looking for
a 제목 that grasped the bigger
picture. Shinigami are associated
with the color black, but it would
have been boring to use "black".
"White", on the other hand, can
suggest black as a complementary
color. So Tite Kubo chose "bleach" to
evoke the impression of the color
white.
magazine:
The 제목 wasn't Bleach when Tite
Kubo decided to draw a story about
Shinigami. This was before he drew
the one-shot 망가 that appeared in
Akamaru Jump. The weapon wasn't a
sword, but a scythe. Only Rukia had a
scythe and the other characters used
guns. At that point, the 제목 was
Snipe (as in "Sniper"). Right before
he started drawing, he began to
think that a sword would be better
and realized he couldn't use Snipe as
a 제목 anymore. He began looking for
a 제목 that grasped the bigger
picture. Shinigami are associated
with the color black, but it would
have been boring to use "black".
"White", on the other hand, can
suggest black as a complementary
color. So Tite Kubo chose "bleach" to
evoke the impression of the color
white.