"BARBIE VIDEO GAME HERO - Trademark Details"

"Licensing Hotline: May 2016"
"Papercutz to Produce First 바비 인형 Comics Since 1990s

Papercutz has secured the rights from Mattel to 게시하기 바비 인형 graphic novels, marking the first time 바비 인형 has been in the comic book format since 1996, when Marvel was the publisher.

The first titles, to be released in both paperback and hardcover, will release in fall 2016 and will be tied to the core 바비 인형 brand and to two DVD movies, 바비 인형 Starlight and 바비 인형 강아지 Adventures. Another DVD tie-in, 바비 인형 Video Game Hero, which features 바비 인형 as a game programmer who uses her tech skills to beat the bad guys, will follow in winter 2017.

“It was something we had been pursuing for a while,” says Terry Nantier, CEO and publisher. “Barbie has been under attack and criticized for promoting values no longer in sync with how society has been evolving. But Mattel has been showing a lot of creativity in relaunching her, and lately they’ve been stepping it up quite a bit. They’re empowering her a lot more.”

Nantier notes that Mattel has renewed its focus on Barbie’s various professions, and is stressing diversity in race, ethnicity, and body types. The 바비 인형 graphic novel line will continue in this direction, featuring 바비 인형 and her sisters and incorporating a “be what 당신 can be” theme. 책 inspired 의해 DVDs will stick closely to the themes of the entertainment, including sci-fi/fantasy for Starlight and a simple sleuthing story for 강아지 Adventures.

The 바비 인형 line will add new 책 every three to four months, while various DVD-connected series will cycle in and out each year. All are wholly original, rather than adaptations of existing entertainment, and will skew slightly younger than Papercutz’s core audience of ages 8–12.

Separately, Papercutz has secured the rights for graphic novels tied to Trolls, a tentpole film release from DreamWorks 애니메이션 (which was recently acquired 의해 NBCUniversal). The first title, published at the end of September, will be a prequel to the film; further 책 will be released every three months. “Orders are looking really, really good,” Nantier reports."