나루토 because he has 더 많이 불, 화재 power and 더 많이 durability. Not only can he easily destroy mountains in the 망가 now but he can casually deflect mountain destroying blasts as well.
It's hard to compare 나루토 with Bleach fully because nothing about the two 아니메 is the same in any way..I feel it would be close but in the end I think Ichigo-kun would win.
Ichigo will kick Naruto's but. With his hollow for, flash step,bankai and getsuga tebshue that lil thing won't stand a chance... He beat ulqiorra, who's 10 times stronger than Naruto